Trademarks

Trademarks

Looking
to the future

The trademark is the identifying element of a product or service and the basis of any competitive strategy, as well as being one of your company’s key assets.
From trademark creation to protection we are at your side with an attentive and far-sighted view: the experience acquired over decades of activity and the high professionalism of our team mean we are able to assess in advance all the possible situations and variables that could arise in relation to the creation of a trademark and to identify and implement the most appropriate strategy for full protection.
We provide all our expertise to ensure you market positioning, protection over time and health of the trademark and, in this way, to capitalise on your future.

01

Before filing

We support you in defining the distinctive elements of your trademark more effectively, also in relation to any third-party rights. Wrong choices can nullify investments made even years later. Preliminary checks also serve to reduce, or minimise, the risk of suffering oppositions from third parties.

  • Preventive searches/checks
  • Identification of classes and services to be protected based on your current and future interests
  • Development of clear and transparent quotes to optimise the cost-benefit ratio
02

Filing and grant phase

We identify the best strategy, in terms of tools used, geographical coverage, order of filing based on the protection objectives sought, current and prospective, costs and benefits and risks.

  • Preparation and filing of trademark application documentation in Italy, in the European Union, through the Madrid System (International Trademarks) and abroad
  • Monitoring of registers and publication times of the trademark application
  • Preparation and filing of replies to objections raised by competent Trademark Offices
  • Management of the entire opposition process from first notification to final decision
03

After filing

We assist you in monitoring and administering deadlines and renewals, and above all in surveillance activities, essential to verify that your rights are respected.

  • Deadline and renewal assistance
  • Surveillance and monitoring of registers of interest
  • Interference and infringement assessment
  • Filing of oppositions and nullity actions
  • Administrative management of all deadlines
  • Management of renewal practices
  • Regularization of name changes, assignments, mergers
  • Negotiation and drafting of agreements

Contact Us

For any inquiries, please contact us at servizioclienti@conlor.com